Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Wan Rusni Wan Ismail"'
Autor:
Nur Hidayah Che Ahmat, Syafiqah Rahamat, Wan Rusni Wan Ismail, Rafidah Aida Ramli, Ahmed Baiomy
Publikováno v:
Environment-Behaviour Proceedings Journal. 7:183-188
The COVID-19 pandemic severely hit the hospitality industry in Malaysia. The Malaysian government implemented restriction orders and preventative measures, which had impacted business operations. This study aims to explore the challenges faced by hos
Autor:
Mohd Faizal Mohd Yaacob, MOHD HAIRI JALIS, Wan Rusni Wan Ismail, Amirul Hakim Zulkifli, Mohamad Farhan Azmi
Local food has gained popularity and has become one of the important core elements in the food and tourism industry to market many tourism destinations around the world. Many studies have found that selling and serving local food, enables tourists to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d7f66047a4d2566bb02c516ccccad8b
https://doi.org/10.21203/rs.3.rs-1802603/v1
https://doi.org/10.21203/rs.3.rs-1802603/v1
Autor:
Wan Rusni Wan Ismail, Norfezah Md Nor, Ahmad Fauzan Badiuzaman, Mohhidin Othman, Nik Mohd Shahril Nik Mohd Nor
Publikováno v:
Journal of Islamic Marketing. 13:5-19
Purpose Brand mere recognition is the fundamental step in brand awareness and the first hurdle that any brand needs to achieve before brand equity can come into the picture. Thus, consumers’ ability to recognize a brand through its symbol or logo i
Autor:
Nitty Hirawaty Kamarulzaman, Suhaimi Ab Rahman, Wan Rusni Wan Ismail, Russly Abdul Rahman, Mohhidin Othman
Publikováno v:
Journal of Islamic Marketing. 10:394-409
Purpose The purpose of this paper is to investigate the extent and the impact of negative electronic word of mouth (eWoM) on Muslim consumers’ tolerance and to look for evidence on whether it can pose threat to high-tolerance products and cause spi
Autor:
Mohhidin Othman, Suhaimi Ab Rahman, Wan Rusni Wan Ismail, Nitty Hirawaty Kamarulzaman, Russly Abdul Rahman
Publikováno v:
Procedia Economics and Finance. 37:254-261
Halal logo is the most common graphic mark use for Halal Malaysia which is a symbol to indicate the product or business is certified Halal by JAKIM. This is also an indication that the product or business is Shariah compliance. The issue of whether H
Autor:
Russly Abdul Rahman, Nitty Hirawaty Kamarulzaman, Suhaimi Ab Rahman, Wan Rusni Wan Ismail, Mohhidin Othman
Publikováno v:
Proceedings of the 3rd International Halal Conference (INHAC 2016) ISBN: 9789811072567
Halal Malaysia brand (HMB) has become a symbol of trust and an importance cue for Halal purchase in Malaysia as it provides an indication that the product has not only met with a strict syariah regulation but the brand also helps to eliminate consume
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eceecba9b4cd84395accfaf94ed8fd63
https://doi.org/10.1007/978-981-10-7257-4_11
https://doi.org/10.1007/978-981-10-7257-4_11
Publikováno v:
Scopus-Elsevier
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1ed7eac10dfdeed56aca6e05232872c7
http://www.scopus.com/inward/record.url?eid=2-s2.0-84871496463&partnerID=MN8TOARS
http://www.scopus.com/inward/record.url?eid=2-s2.0-84871496463&partnerID=MN8TOARS