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Autor:
F. Fauzi, Wan Mohdazwan Bin Wan Abaid, Selvan Perumal, Maha Mohammed Yusr, Sany Sanuri Mohd Mokhtar
Publikováno v:
Management Science Letters, Vol 8, Iss 11, Pp 1183-1198 (2018)
Innovation has become unavoidable choice for companies to survive. However, a high percentage of new products fail, which increase the risk of using innovative ideas. Therefore, to control and reduce the risk of introducing new products, most compani