Customer Loyalty: Are They Really Loyal?

Autor: Nurul Awati Mohd Lazin, Noraani Mustapha, Muhamad Saufi Che Rusuli, Rosmaini Tasmin, Siti Sarah Omar, Wan Mohd Nadzrol Wan Mohd Nasir

Publikováno v: The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries ISBN: 9783030692209

The significant growth of online shopping makes the competition in this industry become more intense. Maintaining customer loyalty has been recognized as one of the essential factors for business survival and growth. The purpose of this study is to e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e50e45dedd0c9fa3ddc718332665371e
https://doi.org/10.1007/978-3-030-69221-6_40