Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Wan, Nien Sheng"'
Autor:
Wan, Nien Sheng, 萬年生
97
This study aims to explore how the Integrated Marketing Communications (IMC) is applied to broadcast Beijing Olympic Games on hiChannel. The author, adopting case study methodology, tries to elucidate the context of webcasters and five signif
This study aims to explore how the Integrated Marketing Communications (IMC) is applied to broadcast Beijing Olympic Games on hiChannel. The author, adopting case study methodology, tries to elucidate the context of webcasters and five signif
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/63492547429191475168
Autor:
萬年生, Wan, Nien Sheng
本論文由寬頻影音網站脈絡出發，並以整合行銷傳播理論視野切入，透過hiChannel北京奧運轉播的個案研究，析論利益關係者（stakeholders）、內容（content）、通路（channels）、資料庫行銷（data
Externí odkaz:
http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0095453002%22.