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pro vyhledávání: '"Walters, Marisa"'
Autor:
Walters, Marisa, Bekker, James
Publikováno v:
South African Journal of Industrial Engineering, Vol 28, Iss 3, Pp 113-127 (2017)
Difficulties lie with identifying the right customers to engage in successful marketing campaigns. Thus far, segmentation has been a popular marketing method for selecting customer groups for targeted campaigns. However, each segment can be further e
Externí odkaz:
https://doaj.org/article/58b5d77b254d40d0b108764856cc91bd
