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pro vyhledávání: '"Walid J. Abou-Khalil"'
Autor:
Georges M. Aoun, Walid J. Abou-Khalil
Publikováno v:
Journal of Political Marketing. :1-16
Like consumer satisfaction, satisfaction in politics usually stems from a comparison of perceived performance with expectations of performance. The SERVQUAL model compares expectations for a servic...