Zobrazeno 1 - 10
of 54
pro vyhledávání: '"Walesska Schlesinger"'
Publikováno v:
Cogent Social Sciences, Vol 10, Iss 1 (2024)
AbstractDestination brand identity has become a crucial topic in tourism research, garnering considerable significance recently. This study aims to provide a scholarly contribution by conducting a bibliometric mapping analysis, specifically focusing
Externí odkaz:
https://doaj.org/article/a831d323e07f4154a8f6ef0c6fddd2f5
Publikováno v:
Revista de Ciencias Sociales, Vol 29, Iss 4 (2023)
Frugality has often been associated with resource-saving behavior that contributes to sustainable consumption. The study presented here aims to investigate consumer frugality and its relationship with brand attitude, purchase intention and purchase b
Externí odkaz:
https://doaj.org/article/f937c78e95e14d3b97d9e92fb5dc28f7
Autor:
Mauricio Santos, Walesska Schlesinger
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 25, Iss 3, Pp 374-391 (2021)
Purpose – This paper aims to test the effects of brand experience and brand love on brand loyalty and willingness to pay a premium price in streaming television services. Design/methodology/approach – Structural equation modelling was used to ass
Externí odkaz:
https://doaj.org/article/3fc5d2884e494593b4c9a0dc09cc14eb
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 20, Iss 2, Pp 123-148 (2020)
The study examines brand awareness, recall and bonding between the brand and the sponsored event, event involvement, value and the reputation of the institutional brand, as well as the perception among local attendees, using the Trinidad Alfonso Mara
Externí odkaz:
https://doaj.org/article/7eb96ae7fe5b49b1b69c0f81b0bf9a75
Autor:
Raquel SÁNCHEZ-FERNÁNDEZ, M. Ángeles INIESTA-BONILLO, Walesska SCHLESINGER-DÍAZ, Pilar RIVERA-TORRES
Publikováno v:
Theoretical and Applied Economics, Vol 10(551), Iss 10(551), Pp 25-36 (2010)
Despite the growing interest in value creation, a review of the relevant educational literature reveals that there is no generally accepted and empirically confirmed relational model of the student value creation process. This paper contributes in th
Externí odkaz:
https://doaj.org/article/05a33a003b8c4de78a125ce8226017dd
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783031328930
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e373e3f849bfe6569edeb71d67081cb
https://doi.org/10.1007/978-3-031-32894-7_10
https://doi.org/10.1007/978-3-031-32894-7_10
Publikováno v:
EuroMed Journal of Business, 2015, Vol. 10, Issue 3, pp. 327-337.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EMJB-09-2014-0032
Autor:
Walesska Schlesinger, Mauricio Santos
Publikováno v:
Spanish Journal of Marketing - ESIC. 25:374-391
This paper aims to test the effects of brand experience and brand love on brand loyalty and willingness to pay a premium price in streaming television services.,Structural equation modelling was used to assess the proposed theoretical model drawing o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa88d6e646a198e5a7cc65115a27ba7f
https://doi.org/10.1108/sjme-11-2020-0201
https://doi.org/10.1108/sjme-11-2020-0201
Publikováno v:
Journal of Marketing for Higher Education. 33:1-19
This study investigates the influence of university brand image, satisfaction, and alumni’s university identification on positive word-of-mouth (WOM) intentions. The model is tested using data coll...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46b3b3282f85f9772c0edebfe9da3e48
https://doi.org/10.1080/08841241.2021.1874588
https://doi.org/10.1080/08841241.2021.1874588
Publikováno v:
Estudios Gerenciales, Vol 24, Iss 108, Pp 37-59 (2008)
La literatura de marketing sugiere que las acciones y programas de responsabilidad social empresarial podrían mejorar la imagen y la reputación de las empresas ante los ojos de sus consumidores y ser una importante fuente de ventaja competitiva par
Externí odkaz:
https://doaj.org/article/ca575a997e6e43e3a3be6ded74e027ad