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pro vyhledávání: '"Wai Ki Liang"'
Autor:
David Corkindale, Wai Ki Liang
Publikováno v:
International Journal of Market Research. 61:50-63
The influence of electronic Word of Mouth (eWOM) on consumers’ perceptions of price,allowing for consumers having different price acceptability levels, was examined through nine online experiments. Three valences of eWOM were systematically examine
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::efd183ae8d7ca372132e45f23bf8c9ba
https://doi.org/10.1177/1470785318788469
https://doi.org/10.1177/1470785318788469
