Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Wahid, Risqo"'
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 35, Issue 8, pp. 1813-1822.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-10-2023-994
Autor:
Wahid, Risqo (AUTHOR) risqo.m.wahid@jyu.fi, Karjaluoto, Heikki (AUTHOR), Taiminen, Kimmo (AUTHOR), Asiati, Diah Isnaini (AUTHOR)
Publikováno v:
Journal of International Marketing. Mar2023, Vol. 31 Issue 1, p106-123. 18p. 1 Diagram, 2 Charts.
Autor:
Wahid, Risqo1,2 risqo.m.wahid@jyu.fi, Karjaluoto, Heikki1
Publikováno v:
AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p587-590. 4p.
Akademický článek
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Autor:
Wahid, Risqo M.1 (AUTHOR), Gunarto, Muji2 (AUTHOR)
Publikováno v:
Journal of Global Marketing. Apr-Jun2022, Vol. 35 Issue 2, p169-191. 23p. 1 Diagram, 6 Charts.
Publikováno v:
Jurnal Ilmiah Ekonomi Global Masa Kini; Vol. 13 No. 1; 59-67
TikTok merupakan salah satu media sosial yang layak dipertimbangkan untuk diimplementasikan sebagai alat untuk pemasaran. Di Indonesia spesifiknya, sudah ada lebih dari 22 juta pengguna TikTok. Untuk membantu meningkatkan efektivitas pemasaran melalu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=journalsuigm::caab6f75edee09e0d3d393abe9ea9b0a
http://ejournal.uigm.ac.id/index.php/EGMK/article/view/1742
http://ejournal.uigm.ac.id/index.php/EGMK/article/view/1742
Supplemental material, sj-pdf-1-jig-10.1177_1069031X221129554 for Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market by Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen and Diah Isnaini Asiati in Journal of I
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ddc59e795f3f059ddcab185c7022150
Publikováno v:
University of Jyväskylä
This study aims to examine the effects of visual aesthetics (i.e., classical and expressive) and lengths of textual information (LTI) on customer engagement (i.e., likes and comments) in the contexts of Instagram and small and medium enterprises (SME
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::4b542daee2f0a64efb07f96160c12bb6
http://urn.fi/URN:NBN:fi:jyu-202211115146
http://urn.fi/URN:NBN:fi:jyu-202211115146
Publikováno v:
University of Jyväskylä
This research investigates the effects of marketer-generated content (i.e., emotional and rational), sounds, and influencers on digital customer engagement (i.e., likes and shares) on TikTok. Data were collected from 10 Indonesian food and beverage b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::3ab676dd1613cf4d2e7e4f09bf566637
https://aisel.aisnet.org/icis2022/social/social/11/
https://aisel.aisnet.org/icis2022/social/social/11/