Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Wafa Belkahla Hakimi"'
Autor:
Amira Mehdi, Wafa Belkahla Hakimi
Publikováno v:
International Journal of Customer Relationship Marketing and Management. 11:71-85
The present article proposes and validates a general model that studies the impact of social CRM on firm performance. The social media use is introduced as a moderating variable. Innovation performance and customer engagement are also introduced as m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba96a943243d5096bd79691628b7259d
https://doi.org/10.4018/ijcrmm.2020040105
https://doi.org/10.4018/ijcrmm.2020040105
Publikováno v:
European Journal of Innovation Management. 17:349-374
Purpose– The purpose of this paper is to introduce the concept of customer knowledge-enabled innovation (CKEI) and suggests a scale for its eventual measurement. The process of the scale development is presented in detail following the Churchill (1
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aeba7c1de2de97d255ed094a45f8fc39
https://doi.org/10.1108/ejim-02-2013-0019
https://doi.org/10.1108/ejim-02-2013-0019