Blue and Red Voices : Effects of Political Ideology on Consumers’ Complaining and Disputing Behavior

Autor: JUNG, KIJU, GARBARINO, ELLEN, BRILEY, DONNEL A., WYNHAUSEN, JESSE

Publikováno v: Journal of Consumer Research, 2017 Oct 01. 44(3), 477-499.

Externí odkaz: https://www.jstor.org/stable/26570406

Blue and Red Voices: Effects of Political Ideology on Consumers' Complaining and Disputing Behavior.

Autor: KIJU JUNG, GARBARINO, ELLEN, BRILEY, DONNEL A., WYNHAUSEN, JESSE

Publikováno v: Journal of Consumer Research; Oct2017, Vol. 44 Issue 3, p477-499, 23p, 1 Color Photograph, 2 Diagrams, 8 Charts, 1 Graph