Zobrazeno 1 - 10
of 3 137
pro vyhledávání: '"WOM"'
Publikováno v:
The TQM Journal, 2023, Vol. 36, Issue 7, pp. 1976-1995.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/TQM-01-2023-0006
Publikováno v:
Journal of Hospitality and Tourism Insights, 2023, Vol. 7, Issue 4, pp. 2033-2054.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JHTI-04-2023-0276
Publikováno v:
Journal of Product & Brand Management, 2024, Vol. 33, Issue 5, pp. 516-532.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-02-2023-4352
Autor:
Heba E. Hassan
Publikováno v:
Future Business Journal, Vol 10, Iss 1, Pp 1-14 (2024)
Abstract With the increasing prevalence of mobile shopping (m-shopping) apps, service quality (SQ) has been recognized as a prominent factor in distinguishing the best apps available online. As limited studies have explored how to estimate mobile SQ,
Externí odkaz:
https://doaj.org/article/9ceacc7f87ca41d6bc2d5c9a79b89bce
Autor:
Fatma Kusuma Mahanani, Sukma Adi Galuh Amawidyati, Pundani Eki Pratiwi, Bayu Wiratama, Efi Febriyanti, Bayu Arinto, Anik Rahmawaty, Rifqi Nurrahma Krisnawati, Deo Dwi Kusuma Wardhana
Publikováno v:
Dinamisia, Vol 8, Iss 4, Pp 1129-1138 (2024)
UMKM bermanfaat pada meningkatnya daya beli masyarakat dan kesejahteraan ekonomi masyarakat, serta untuk mempromosikan budaya dan tempat wisata yang dapat meningkatkan pendapatan negara pada sektor tersebut. Salah satu pelaku UMKM Semarangan yang mer
Externí odkaz:
https://doaj.org/article/1b140eff15144f79b56156c435c6d11c
Autor:
Widarto Rachbini, Silverius Y. Soeharso, Harimurti Wulandjani, Muhammad Anwar Fathoni, Emi Rahmawati
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 144-157 (2024)
This study examines the intricate dynamics of utilitarian browsing, hedonic browsing, electronic word of mouth (e-WOM), e-satisfaction, and e-loyalty across three generational cohorts –Millennials, Gen X, and Baby Boomers – in Indonesian online m
Externí odkaz:
https://doaj.org/article/cbf1ecc673734016900ca185ac9d718c
Publikováno v:
Journal of Service Theory and Practice, 2024, Vol. 34, Issue 4, pp. 598-620.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSTP-06-2023-0174
Autor:
Ishii, Ryuta, Kikumori, Mai
Publikováno v:
International Marketing Review, 2024, Vol. 41, Issue 7, pp. 117-139.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-01-2024-0008
Autor:
Strickland, Paul, Williams, Kim M.
Publikováno v:
Journal of Hospitality and Tourism Insights, 2022, Vol. 7, Issue 3, pp. 1330-1348.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JHTI-05-2022-0175
Autor:
Rasty, Fereshte, Filieri, Raffaele
Publikováno v:
International Journal of Contemporary Hospitality Management, 2023, Vol. 36, Issue 7, pp. 2463-2483.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJCHM-02-2023-0135