Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption.

Autor: BROUGH, AARON R.¹ aaron.brough@usu.edu, WILKIE, JAMES E. B.² James.E.Wilkie.9@nd.edu, JINGJING MA³ jingjingma@nsd.pku.edu.cn, ISAAC, MATHEW S.⁴ isaacm@seattleu.edu, GAL, DAVID⁵ davidgal@uic.edu

Publikováno v: Journal of Consumer Research. Dec2016, Vol. 43 Issue 4, p567-582. 16p. 2 Graphs.

The numerology of gender: gendered perceptions of even and odd numbers

Autor: Wilkie, James E. B.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6fe92303c351a6c54462a10dede04534

The numerology of gender: gendered perceptions of even and odd numbers.

Autor: Wilkie JE; Department of Marketing, University of Notre Dame Notre Dame, IN, USA., Bodenhausen GV; Departments of Psychology and Marketing, Northwestern University Evanston, IL, USA.

Publikováno v: Frontiers in psychology [Front Psychol] 2015 Jun 11; Vol. 6, pp. 810. Date of Electronic Publication: 2015 Jun 11 (Print Publication: 2015).