Zobrazeno 1 - 10
of 44
pro vyhledávání: '"WEVERBERGH, Marcel"'
Publikováno v:
In Journal of Business Research July 2021 131:227-240
Publikováno v:
In International Journal of Forecasting January-March 2017 33(1):90-101
Autor:
Naert, Philippe A.1, Weverbergh, Marcel2
Publikováno v:
Journal of Marketing Research (JMR). Nov85, Vol. 22 Issue 4, p453-461. 9p. 2 Charts, 4 Graphs.
Autor:
Philips, Hilde, Mahr, Dominik, Remmen, Roy, Weverbergh, Marcel, De Graeve, Diana, Van Royen, Paul
Publikováno v:
In Health policy August 2012 106(3):284-290
Publikováno v:
In International Journal of Research in Marketing March 2012 29(1):98-109
Publikováno v:
Cross-Cultural Buyer Behavior
Publikováno v:
Contemporary Management Research. 8
A basic tenet of relationship marketing is that firms benefit more from maintaining long-term customers; however, it is not clear whether the need for maintaining personal banking services of long-term and active customers (e.g., current savings acco
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5a4e6f67f68cd32b5efac0f187a3172e
https://doi.org/10.7903/cmr.11049
https://doi.org/10.7903/cmr.11049
The authors investigate the impact of direct-response commercials on incoming calls at a national call center. To this end, the authors analyze the data of a fast service for repairs of (parts of) a durable consumption good in Flanders, Belgium. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::764c7b11a5b05149668734437a4fcc11
https://repub.eur.nl/pub/12242/ERS-2008-019-MKT.pdf
https://repub.eur.nl/pub/12242/ERS-2008-019-MKT.pdf
Newspaper circulation has to be determined at the level of the individual retail outlets for each of the editions to be sold through such outlets. Traditional forecasting methods provide no insight into the impact of the service level defined as the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2097::fe7a4cc4a652fecf82477daf7f9da1fe
https://hdl.handle.net/10067/736520151162165141
https://hdl.handle.net/10067/736520151162165141
Publikováno v:
Proceedings of the 29th INFORMS Marketing Science Conference, Singapore, June 28-30, 2007
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2097::1bbd5c0a81c9f2a425f43724621d2f28
https://hdl.handle.net/10067/659620151162165141
https://hdl.handle.net/10067/659620151162165141