Zobrazeno 1 - 3
of 3
pro vyhledávání: '"WAN ZULQURNAIN WAN ISMAIL"'
Publikováno v:
International Review of Management and Marketing, Vol 6, Iss 4, Pp 1026-1033 (2016)
This study aims to investigate the effect of relationship marketing components (trust, bonding, shared values, communication, empathy and reciprocity) on marketing effectiveness in Malaysian star-rated hotels. The data are based on findings gathered
Externí odkaz:
https://doaj.org/article/3d80a78f46824eb998b320498fda3ec1
Autor:
Puspa Liza Ghazali, Wan Zulqurnain Wan Ismail, Mustafa Mamat, Izah Mohd Tahir, Maslina Haron, Nor Mazlina Abu Bakar
Publikováno v:
Applied Mathematical Sciences. 9:1899-1909
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c4171f58fa3af6e8bb3fd7deeb4b793
https://doi.org/10.12988/ams.2015.411930
https://doi.org/10.12988/ams.2015.411930
Autor:
AYUB, MUHAMMAD, AZMAN-SAINI, W. N. W., LAILA, NISFUL, MONGID, ABDUL, WAN ZULQURNAIN WAN ISMAIL
Publikováno v:
International Journal of Economics & Management; 2019, Vol. 13 Issue 2, p481-493, 13p