Zobrazeno 1 - 9
of 9
pro vyhledávání: '"W.M.C.B. Wanninayake"'
Publikováno v:
Kelaniya Journal of Management, Vol 7, Iss 2, Pp 1-14 (2019)
The dairy industry faced an unexpected and serious crisis regarding the Dicyandiamide (DCD) factor. Then an impulsive buying situation was raised and the milk powder brands were focusing on the ethnocentric appeal to rebuild their brands in the marke
Externí odkaz:
https://doaj.org/article/ec5fb7bcb8a74f1ab994d74d6e570dda
Publikováno v:
Asian Journal of Advanced Research and Reports. :19-28
Aim: This paper proposed a theoretical framework to fulfill the theoretical gap which will lead to an extended theory for conspicuous consumption. Methodology: The main theory considered for this study is social comparison theory which is the grounde
Publikováno v:
Sri Lanka Journal of Marketing. 7:53-80
Innovations enable organizations to introduce novel products and services to its customers. However, within the Modern Trade Industry in Sri Lanka, firms deploy innovations, yet if that is influencing firms establish greater relationships with its cu
Publikováno v:
Journal of Business and Technology. 5:48-66
Sri Lanka being a country where the luxury brand market is at an elementary stage, it is vital for luxury marketers to better understand the luxury consumer–brand relationship, have an in depth understanding about the market and customer dynamics,
Publikováno v:
Proceedings of International Conference on Business Management. 17
Today, tourism has become a growing industry to develop the world economy. Among varied destinations, cultural destinations are more popular in the world. Among the South Asian countries, Sri Lanka (SL) is a popular tourists’ destination as it has
Autor:
W.M.C.B. Wanninayake, Y. L. Velananda
Publikováno v:
SSRN Electronic Journal.
Employees in corporate companies are frequent travellers and have insufficient time to participate in regular physical training. Thus, looking for a revolutionary technology era where they can learn at any time, anywhere. Mobile technologies and mobi
Autor:
A. Aruna Shantha, W.M.C.B. Wanninayake
Publikováno v:
Kelaniya Journal of Management, Vol 2, Iss 2, Pp 1-22 (2014)
In Sri Lanka, rice accounts for 25 percent of total cultivable land, and more than two million families are engaged in farming as their main occupation. Intensive paddy farming in Sri Lanka has destructive effects on land, water, animals and human. G
Publikováno v:
Journal of Marketing Management (JMM). 3
According to Researcher's knowledge, this is the first research on purchase intentions of Hybrid Vehicles in Sri Lanka. This research has been done to determine the purchase intention of Hybrid Vehicles in Sri Lanka. This research article focuses mai
Akademický článek
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