Zobrazeno 1 - 10
of 20
pro vyhledávání: '"W. Wossen Kassaye"'
Autor:
Alexandra Hutto, W. Wossen Kassaye
Publikováno v:
International Review of Business and Economics. 1:109-132
Millennials have become a preoccupation for marketers, especially as they enter their peak earning and spending life stages. This exploratory study represents a touchstone to the motivations, beliefs, feelings, and behaviors members of the millennial
Autor:
W. Wossen Kassaye, Alexandra Hutto
Publikováno v:
Journal of Promotion Management. 22:16-33
Comprising between 25 to 30 percent of the population with huge and growing purchasing power, Millennials, as a demographic group, are of great interest to advertisers and media companies alike. Their traits and characteristics have been studied exte
Autor:
W. Wossen Kassaye
Publikováno v:
Journal of Website Promotion. 2:103-124
Blogs, video games and other interactivity advantages are vastly expanding the impact of the internet. With the added potential to reach target-specific populations, the web is emerging as an all-purpose medium. Most significant, the internet is fast
Autor:
Madison Holloway, W. Wossen Kassaye
Publikováno v:
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319130835
The purpose of this study was to examine how firms are reacting disposable products and green packaging. As consumer's concern for environmental safety assumes greater importance, so will the interest in green packaging. As stated in the Small Busine
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a9365e6cfdc137f199d3032875ddbfa0
https://doi.org/10.1007/978-3-319-13084-2_114
https://doi.org/10.1007/978-3-319-13084-2_114
Autor:
W. Wossen Kassaye
Publikováno v:
Marketing Intelligence & Planning. 19:444-455
Based on a survey of 290 consumer and industrial goods manufacturers in the Continental USA, examines the green packaging actions, attitudes and future plans of firms. The findings suggest that companies are not setting up green programs entirely on
Autor:
W. Wossen Kassaye
Publikováno v:
International Journal of Advertising. 18:339-361
Although the World Wide Web has become an innovative way to reach an ever-fragmenting mass market, the effort to advertise on the Web has been frustrated by some technical and practical problems. This paper examines the current state of affairs and r
Publikováno v:
Journal of Economic Psychology. 19:75-106
Trying – that is, the initiation of thoughts and efforts directed at end-state goals such as a change in behavior – is key in understanding how smoking cessation and related behaviors succeed or fail. In the past, trying, especially in the contex
Autor:
W. Wossen Kassaye
Publikováno v:
International Journal of Advertising. 16:85-103
Autor:
Joseph P. Vaccaro, W. Wossen Kassaye
Publikováno v:
Journal of Promotion Management. 1:3-14
Autor:
W Wossen Kassaye
Publikováno v:
Journal of International Consumer Marketing. 3:85-100