Výsledky vyhledávání - "W. R. Gombeski"

Measuring the Effects of Street Pole Banners on Consumer Awareness and Preference

Autor: Melanie J. Levine, W. R. Gombeski, Peter L. Miller

Publikováno v: Journal of Hospital Marketing. 13:1-12

The authors used a relatively new advertising medium to increase public awareness of their children's hospital. They found that street pole banners, a form of outdoor advertising, made a measurable, positive impression on consumer consciousness. Bann

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2317d7db0a2ffd33fa89aae477cf5f90
https://doi.org/10.1300/j043v13n01_01

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Marketing Impact of Health Education Programs

Autor: Sherylyn H. Briller, Bat-Cirjak E, W. R. Gombeski, Rothner Ad, Fishleder A, Secic M

Publikováno v: Journal of Hospital Marketing. 11:91-103

A study evaluating whether a lay public education program caused initiation of health-related behaviors was conducted at the Cleveland Clinic Foundation. Attendees of three individual “Health Talks” were surveyed: endometriosis (n = 78), men's he

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e3e2adef3c0505bd2fd49afbe6c4fa26
https://doi.org/10.1300/j043v11n02_07

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An Approach to Improving Hospital Advertising

Autor: Catherine Luck, Marilyn Wilker, Charles Pimlott, Carl Camden, James B. Rucker, W. R. Gombeski

Publikováno v: Journal of Hospital Marketing. 11:53-64

Newspaper ads from hospitals in Ohio were rated for their effectiveness and explicit use of marketing principles. Analysis showed that the advertising could be improved by increasing the motivation for action, emphasizing how the organization's produ

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9fa8a57212a8c59efbd59481fe7bac47
https://doi.org/10.1300/j043v11n01_05

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Product line marketing: a strategy for growing net income

Autor: W R, Gombeski, D, Dyer, P, Marino, T, Goren

Publikováno v: The Journal of cardiovascular management : the official journal of the American College of Cardiovascular Administrators. 12(1)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pmid________::050d9c7463aff8250978724d71ceb87f
https://pubmed.ncbi.nlm.nih.gov/11225208

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Better marketing through a principles-based model

Autor: W R, Gombeski

Publikováno v: Marketing health services. 18(3)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pmid________::2a5887b96c09a37163e2dc163c4323d3
https://pubmed.ncbi.nlm.nih.gov/10185309

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Selection of a hospital for a transfer: the roles of patients, families, physicians and payers

Autor: W. R. Gombeski, Dale Konrad, John D. Clough, Joanna Skilogianis, Shawn Ulreich, George Kanoti

Publikováno v: Journal of hospital marketing. 12(1)

This study investigates the reasons for hospital transfers and the role patients, their families, physicians, and payers play in the choice of a referral center.A thirty-three item questionnaire and clinical data from the hospital's discharge databas

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5a4efa3f385b71806a208acf0e94abfa
https://pubmed.ncbi.nlm.nih.gov/10179671

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Simulated patients: an example of a professional shopping program in the healthcare setting

Autor: P L, Miller, C L, Luck, W R, Gombeski

Publikováno v: The NAHAM management journal. 22(1)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pmid________::54b0ed66f1d21d9be2ed86cdc2aa002e
https://pubmed.ncbi.nlm.nih.gov/10143991

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Influencing physician referrals through an advertising campaign aimed at consumers

Autor: P L, Miller, W R, Gombeski, M, Wilker, C, Camden

Publikováno v: The NAHAM management journal. 20(4)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pmid________::5e765ecd3548f77ab2c1a93a6edd2a35
https://pubmed.ncbi.nlm.nih.gov/10137360

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Patient callback program: a quality improvement, customer service, and marketing tool

Autor: W R, Gombeski, P J, Miller, J H, Hahn, C M, Gillette, J L, Belinson, L N, Bravo, P S, Curry

Publikováno v: Journal of health care marketing. 13(3)

The authors developed, implemented, and evaluated a callback program in which hospital patients are contacted three weeks after discharge to resolve clinical or service concerns. Of the more than 2,000 patients contacted during the initial pilot test

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pmid________::6e43f0f2526358753201eabbdbab3d89
https://pubmed.ncbi.nlm.nih.gov/10129817

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How physicians make referrals

Autor: R, Javalgi, W B, Joseph, W R, Gombeski, J A, Lester

Publikováno v: Journal of health care marketing. 13(2)

The physician is an important gatekeeper in the "buying" process for many health care services. Consulting physicians and tertiary care hospitals depend on physician referrals for much of their patient volume. A field survey of more than 1,000 physic

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pmid________::538177947dc5255486792da7b4deb8c1
https://pubmed.ncbi.nlm.nih.gov/10127065

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