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Publikováno v:
Acta Medica Scandinavica. 179:109-114
Publikováno v:
Journal of Business Research. 66:1457-1459
While replications are an important and integral component of the scientific method, and are common in the natural science literature, the usefulness of replication research is not as widely practiced in the social sciences. The authors previously (1
Publikováno v:
Journal of Business Research. 48:83-92
The role of replication in marketing research has been a tenuous one, at best. On the one hand the prevalent perceived bias against replication research has deployed more research effort into the process of theory generation. On the other hand, theor
Autor:
Charles S. Madden, Richard W. Easley
Publikováno v:
Journal of Health & Social Policy. 7:21-34
Publikováno v:
Journal of Advertising. 24:77-87
The usefulness of replication research is a widely debated topic in the social sciences. Although most scholars recognize the need for a replication tradition in their respective disciplines, studies have documented a paucity of replication research
Publikováno v:
Journal of Business Research. 34:93-105
We investigated the efficacy of self-disclosure as a strategy for reducing the effects of damaging information divulged by third-parties in business contexts. With both justified attacks and unjustified attacks emanating from news reporting organizat
Publikováno v:
Journal of Public Policy & Marketing. 11:37-44
Changes in the marketing environment of mail-order retailing (e.g., widespread acceptance of credit cards, increased sales of technologically complex high ticket items, and the increasing use of toll-free numbers for inbound calls) have increased sal
Autor:
Charles S. Madden, Richard W. Easley
Publikováno v:
Journal of Business Research. 48:1-3