Výsledky vyhledávání - "W. D. Olanipekun"

The Rhetoric Of Celebrity Endorsement Strategy And Consumer Purchase Intention On Fast Moving Consumer Goods Among Al-Hikmah University Undergraduate Students

Autor: B. A. Brimah, W. D. Olanipekun, G. A. Olorunlambe, S. Salawu

Publikováno v: SocioEconomic Challenges. 4:104-112

The ultimate goal of any business organization is to be prosperous in today’s increasingly competitive and dynamic markets where the cost of acquiring new customers has been found to be exponentially greater than that of maintaining existing ones,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9d50430507cdd7c4ffcbb484f97ad481
https://doi.org/10.21272/sec.4(3).104-112.2020

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