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Autor:
W. Craig Tomlin
Publikováno v:
UX Optimization ISBN: 9781484238660
Personas matter. And they should matter so much to you that you wouldn’t dream of conducting behavioral data analysis, usability testing, or any UX design project without first having one. Here’s why. Like film in a movie projector, air in your t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::070cd20b91a599394442b5576d57bc56
https://doi.org/10.1007/978-1-4842-3867-7_4
https://doi.org/10.1007/978-1-4842-3867-7_4
Autor:
W. Craig Tomlin
Publikováno v:
UX Optimization ISBN: 9781484238660
Your goal in putting all the behavioral UX data together is to look for patterns among the diverse pieces of data. The patterns you will look for are created by combining everything you have acquired in your research to this point. So far, you have;
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92d53cc84783454b27ec5ac642886bac
https://doi.org/10.1007/978-1-4842-3867-7_8
https://doi.org/10.1007/978-1-4842-3867-7_8
Autor:
W. Craig Tomlin
Publikováno v:
UX Optimization ISBN: 9781484238660
My friend Robert likes to tell the story of when he realized how mission-critical Personas and UX testing actually was to web design or redesign projects. We were working at a large health insurance company at the time. Robert was leading the team th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e4e030593a719ba6799360078dd7ac6
https://doi.org/10.1007/978-1-4842-3867-7_3
https://doi.org/10.1007/978-1-4842-3867-7_3
Autor:
W. Craig Tomlin
Publikováno v:
UX Optimization ISBN: 9781484238660
Sometimes too many choices can be a bad thing. In his Ted Talk and book, The Paradox of Choice: Why More Is Less, psychology professor Barry Schwartz provides insights into why choice, so highly valued in our culture, is actually causing us to be unh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::addd192039302b4f246d90b2603319c7
https://doi.org/10.1007/978-1-4842-3867-7_6
https://doi.org/10.1007/978-1-4842-3867-7_6
Autor:
W. Craig Tomlin
Publikováno v:
UX Optimization ISBN: 9781484238660
You know the old saying, right? If at first you don’t succeed… Practice makes perfect, things probably won’t always work out the way you expect as you start conducting this methodology, and that’s okay. Learn from what happened, what went rig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a980da6e622ceaefabdc0b9a4e3245b3
https://doi.org/10.1007/978-1-4842-3867-7_10
https://doi.org/10.1007/978-1-4842-3867-7_10
Autor:
W. Craig Tomlin
Publikováno v:
UX Optimization ISBN: 9781484238660
With the quantitative behavioral UX data analysis complete, you have identified patterns that indicate “what’s happening.” You will use the “what’s happening” quantitative analysis to help you determine on which pages and with what tools
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca44f1426b3114768c8bef16ffb672cb
https://doi.org/10.1007/978-1-4842-3867-7_9
https://doi.org/10.1007/978-1-4842-3867-7_9
Autor:
W. Craig Tomlin
Publikováno v:
UX Optimization ISBN: 9781484238660
The majority of you more than likely already have Personas that you can use to help with the data you’ll be working with during the next chapters. Since you already have Personas, it’s fine for you to skip this chapter and move right into the nex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::19eb864e7e60debc65c7867898dad351
https://doi.org/10.1007/978-1-4842-3867-7_5
https://doi.org/10.1007/978-1-4842-3867-7_5
Autor:
W. Craig Tomlin
Publikováno v:
UX Optimization ISBN: 9781484238660
Step 1 of your UX optimization process is to define a Persona, or use already existing Personas if they are available.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a1acc99d48ca8169b50d514af33c39d
https://doi.org/10.1007/978-1-4842-3867-7_2
https://doi.org/10.1007/978-1-4842-3867-7_2
Autor:
W. Craig Tomlin
Publikováno v:
UX Optimization ISBN: 9781484238660
In this chapter, I will provide an overview of; what UX research and usability testing is (and isn’t), the types of data available, how to analyze this data, and examples of how this data is used.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81db9335dcee9b1a6cfb722f6a268338
https://doi.org/10.1007/978-1-4842-3867-7_7
https://doi.org/10.1007/978-1-4842-3867-7_7