Zobrazeno 1 - 10
of 38
pro vyhledávání: '"W, Semaan"'
Publikováno v:
Journal of Business Research. 137:89-99
This study contributes to literature on luxury in the sharing economy by holistically examining new forms of luxury consumption which includes on-demand and the product-service economy, second-hand consumption, and co-ownership. Twenty-five depth sem
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b5ff08be51018e15d91bfc4239f0e452
https://doi.org/10.1016/j.jbusres.2021.08.022
https://doi.org/10.1016/j.jbusres.2021.08.022
PurposeDespite major market-orientated reforms to enhance the competitive advantage of Russian domestic firms, the antecedents and consequences of frontline employee (FLE) customer orientation (CO) remain poorly understood. Acknowledging this paucity
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7afc29b9f25fce53ea607aab5cdf6256
Luxury consumption is a complex phenomenon that has been shown to convey prestige, signal wealth, boost self-esteem, and express self-concept and identity. Many of the earlier studies have been conducted in Western societies, and lack a detailed unde
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3fc3fcf7a52b0a67345fda7bd60fb273
Despite the breadth of research examining charismatic leadership in the psychology and management literature, research on charisma and its relationship to brands has remained scant. This is due in part to the lack of consensus regarding what brand ch
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::418b7913e6b4b0492d6a2051404dca7c
Publikováno v:
European Journal of Marketing. 53:989-1014
Purpose Country-of-origin (COO) effects on product evaluations have been widely applied in international marketing, albeit with mixed results. One stream of research values its importance in decision-making, whereas another stream posits that COO has
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f392876e4dd7ee925174b4541fbaa20
https://doi.org/10.1108/ejm-04-2017-0300
https://doi.org/10.1108/ejm-04-2017-0300
Publikováno v:
Journal of Retailing and Consumer Services. 66:102949
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4aaf73326dbae40ffe3d2ac72e599e2
https://doi.org/10.1016/j.jretconser.2022.102949
https://doi.org/10.1016/j.jretconser.2022.102949
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Luxury brand consumption has been the focus of considerable research examining the reasons for lavish expenditure on luxury goods. Researchers argue that consumers buy expensive possessions to convey their level of prestige, boost their self-esteem,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::03b46663dbe1cc87d3b24841968925fd
https://doi.org/10.1007/978-3-030-42545-6_53
https://doi.org/10.1007/978-3-030-42545-6_53
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Research has established that consumers not only seek out brands for the instrumental and functional roles they serve, they also seek meaningful connections with brands and their corporate entities (Aaker 2012). As a result, companies build brand equ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c23d559fe32a58a6147fde04dac6a307
https://doi.org/10.1007/978-3-030-42545-6_52
https://doi.org/10.1007/978-3-030-42545-6_52
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Akademický článek
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