Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Vyas, Preeta"'
Autor:
Vyas, Preeta1, Bhatt, Falgun
Publikováno v:
Asian Case Research Journal. Jun2015, Vol. 19 Issue 1, p155-181. 27p.
Autor:
Kureshi, Sonal1 sonalk@iimahd.ernet.in, Vyas, Preeta1 preeta@iimahd.ernet.in
Publikováno v:
IIMB Management Review (Indian Institute of Management Bangalore). Sep2004, Vol. 16 Issue 3, p25-30. 6p. 4 Charts.
Autor:
Vyas, Preeta H.1 preeta@iimahd.ernet.in
Publikováno v:
Vikalpa: The Journal for Decision Makers. Jan-Mar2011, Vol. 36 Issue 1, p89-102. 14p. 12 Color Photographs, 3 Charts.
Autor:
Vyas, Preeta Hemang1,2 preeta@iimahd.ernet.in
Publikováno v:
Vikalpa: The Journal for Decision Makers. Oct-Dec2005, Vol. 30 Issue 4, p39-47. 9p.
Autor:
Vyas Preeta, Kureshi Sonal
Publikováno v:
Electronic Commerce Research. 5:401-424
Net as a medium is endowed with unique characteristics that has assisted the growth of e-commerce and in turn increased use of net-based sales promotions. The paper examines the practices, perceptions of net users and avenues of consumer sales promot
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::307e8894ac700c39811242c087d23386
https://doi.org/10.1007/s10660-005-1182-6
https://doi.org/10.1007/s10660-005-1182-6
Autor:
Vyas, Preeta H.1 preeta@iimahd.ernet.in
Publikováno v:
Vikalpa: The Journal for Decision Makers. Jan-Mar2010, Vol. 35 Issue 1, p131-133. 3p.
Autor:
Vyas Preeta H
This note tries to explain concept of key account management (KAM), factors leading to importance of this emerging concept, criteria to determine key accounts from customer base, benefits to both buyers and sellers agreeing to practice it, stages of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::1aebde6610d317012d17cee7f9fcac79
https://web.iima.ac.in/assets/snippets/workingpaperpdf/13002953852012-06-08.pdf
https://web.iima.ac.in/assets/snippets/workingpaperpdf/13002953852012-06-08.pdf
Autor:
Sahoo Debajani, Vyas Preeta H
Retaining all customers would not be a good idea for any business. In contrast, allowing the profitable customers to leave would be an even worse idea. Consequently the real solution rests in knowing the value of each customer and then focusing loyal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::459455601b1e433a65e139813ab8f3d3
https://web.iima.ac.in/assets/snippets/workingpaperpdf/2007-07-11Sahoo.pdf
https://web.iima.ac.in/assets/snippets/workingpaperpdf/2007-07-11Sahoo.pdf
Autor:
Vyas Preeta H, Sharma Ankush
Indian apparel retail sector poses interesting challenges to a manager as it is evolving and closely linked to fashions. Appealing mainly to youth, the sector has typical information requirements to manage its operations. DSS (Decision Support System
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::bc8eda640bf567cd7de58f1910ca1cdc
https://web.iima.ac.in/assets/snippets/workingpaperpdf/2007-07-01Preeta.pdf
https://web.iima.ac.in/assets/snippets/workingpaperpdf/2007-07-01Preeta.pdf
Autor:
Vyas Preeta H
Fast moving consumer goods in India is characterized by intense competition leading to brand proliferation in various categories. Using consumer sales promotion to differentiate ones offer has been a common practice in matured urban markets. More and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::583d40e706615bd15af350dcaef4ff9f
https://web.iima.ac.in/assets/snippets/workingpaperpdf/2005-09-08preeta.pdf
https://web.iima.ac.in/assets/snippets/workingpaperpdf/2005-09-08preeta.pdf