Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Vuorela, T. (Taina)"'
This article explores different challenges and opportunities of using humour and playfulness in online marketing. Humour has been investigated intensively in marketing, especially in advertising, yet there is little knowledge of the challenges and op
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2423::a71b1dac92a90e8ceae94b232b62fa6c
http://urn.fi/urn:nbn:fi-fe202201178804
http://urn.fi/urn:nbn:fi-fe202201178804
Autor:
Alatalo, S. (Sari), Oikarinen, E.-L. (Eeva-Liisa), Reiman, A. (Arto), Tan, T. M. (Teck Ming), Heikka, E.-L. (Eija-Liisa), Hurmelinna-Laukkanen, P. (Pia), Muhos, M. (Matti), Vuorela, T. (Taina)
This conceptual article discusses the roles of playfulness and well-being at work in the retail sector with a specific emphasis on service encounters. The aim is to create a new conceptual framework to enhance research on how the element of playfulne
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2423::e354b559246b32cbc7861ff76d64c4fa
http://urn.fi/urn:nbn:fi-fe202201178801
http://urn.fi/urn:nbn:fi-fe202201178801
Autor:
Vuorela, T. (Taina), Oikarinen, E.-L. (Eeva-Liisa), Hurmelinna-Laukkanen, P. (Pia), Ahola, H. (Helena), Aro, P. (Päivi), Alatalo, S. (Sari), Poutiainen, A. (Anne), Saraniemi, S. (Saila), Estola, E. (Eila), Siklander, P. (Pirkko), Tähtinen, J. (Jaana), Sinisalo, J. (Jaakko)
The aim of this project was to create a preliminary theoretical framework of how to utilize humour strategically in organizations with the aim of creating new business opportunities. The present multidisciplinary discussion paper will identify resear
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::02225b2d97455cdd9e7593e43cb352f2
http://urn.fi/urn:nbn:fi-fe201902155094
http://urn.fi/urn:nbn:fi-fe201902155094