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Publikováno v:
VNU Journal of Foreign Studies. 37
This research is placed within a critical discourse analysis perspective that assumes an entangled relationship between discourse and its underlying social meanings. In recent times, rap has gained a stable position in mainstream media, and along wit
The Impact of Social Media Marketing on Brand Loyalty : Case Study of Samsung Smartphones in Vietnam
Background: Social media marketing has been used to facilitate communications and interactions between customers and brands and is considered as the effective driver to influence the customers’ buying behaviours and loyalty. Since its emergence in
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52718