Výsledky vyhledávání - "Vučenović Sonja"

Akademický článek

Analysis of the productivity of the retail sector on example of small retail formats in the Republic of Serbia

Autor: Nuševa Daniela, Vukmirović Goran, Vučenović Sonja, Marić Radenko, Macura Nikola

Publikováno v: Marketing (Beograd. 1991), Vol 55, Iss 2, Pp 85-97 (2024)

Small trade formats, like traditional trade formats, play a significant role in the trade sector and on the consumer goods retail market in the Republic of Serbia with a network of around 12.000 retail stores. On the other hand, the issue of producti

Externí odkaz: https://doaj.org/article/a2517ebd93734db193429878784e195f

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Akademický článek

Aggressiveness of telemarketing

Autor: Džever Sanja, Vučenović Sonja, Lončar Miloš

Publikováno v: Marketing (Beograd. 1991), Vol 53, Iss 2, Pp 107-114 (2022)

During the past two decades the use of the telephone had been dramatically increased, while its possession and using are presented as almost as an imperative at the moment. Business entities are guided by the stated fact when creating communication s

Externí odkaz: https://doaj.org/article/68f417b13a85416ea25650907b22e73f

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Akademický článek

Food products placement during COVID-19 pandemic

Autor: Vučenović Sonja R., Nuševa Daniela P., Marić Dražen S., Marić Radenko M., Vukmirović Goran M., Leković Ksenija P.

Publikováno v: Food and Feed Research, Vol 48, Iss 2, Pp 141-153 (2021)

The COVID-19 pandemic has entirely changed the patterns of behavior in the market. Physical distance, quarantine measures, safety and security protocols, and shortages along the entire supply chain, have particularly affected the placement of food pr

Externí odkaz: https://doaj.org/article/2008a2f05f5f4365b1ac566d4ac5327d

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Akademický článek

Internet of things as innovative technology in retailing

Autor: Vučenović Sonja

Publikováno v: Anali Ekonomskog fakulteta u Subotici, Vol 2018, Iss 39, Pp 249-256 (2018)

The Internet of Things (IoT) or Internet of everything gives new opportunities to retailers by linking each consumer with the retail facility and the activities it performs in the purchasing process by connecting to Internet and combining physics and

Externí odkaz: https://doaj.org/article/ca8733e0a53848778fbd1e8e3a5b60db

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