Zobrazeno 1 - 10
of 119
pro vyhledávání: '"Vomberg, Arnd"'
Publikováno v:
Journal of Personal Selling & Sales Management; Sep2024, Vol. 44 Issue 3, p209-218, 10p
Publikováno v:
In International Journal of Research in Marketing
Autor:
Vomberg, Arnd, Schauerte, Nico, Krakowski, Sebastian, Ingram Bogusz, Claire, Gijsenberg, Maarten J., Bleier, Alexander
Publikováno v:
In Journal of Business Research November 2023 168
Autor:
Homburg, Christian1 (AUTHOR) homburg@bwl.uni-mannheim.de, Vomberg, Arnd2 (AUTHOR) a.e.vomberg@rug.nl, Muehlhaeuser, Stephan3 (AUTHOR) stephan_muehlhaeuser@mckinsey.com
Publikováno v:
Journal of Marketing Research (JMR). Dec2020, Vol. 57 Issue 6, p1113-1134. 22p. 1 Diagram, 7 Charts.
Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management.
Autor:
Vomberg, Arnd1 (AUTHOR) a.e.vomberg@rug.nl, Homburg, Christian2 (AUTHOR) homburg@bwl.uni-mannheim.de, Gwinner, Olivia3 (AUTHOR) olivia.gwinner@sap.com
Publikováno v:
Journal of Marketing. Sep2020, Vol. 84 Issue 5, p117-136. 20p. 2 Diagrams, 7 Charts.
Akademický článek
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Publikováno v:
In International Journal of Research in Marketing December 2019 36(4):597-612
Publikováno v:
Strategic Management Journal, 2015 Dec 01. 36(13), 2122-2131.
Externí odkaz:
http://www.jstor.org/stable/43898061
Autor:
Eggers, Felix, Sattler, Henrik, Teichert, Thorsten, Völckner, Franziska, Homburg, Christian, Klarmann, Martin, Vomberg, Arnd
Publikováno v:
Handbook of Market Research, 781-819
STARTPAGE=781;ENDPAGE=819;TITLE=Handbook of Market Research
Handbook of Market Research ISBN: 9783319055428
STARTPAGE=781;ENDPAGE=819;TITLE=Handbook of Market Research
Handbook of Market Research ISBN: 9783319055428
Conjoint analysis is one of the most popular methods to measure preferences of individuals or groups. It determines, for instance, the degree how much consumers like or value specific products, which then leads to a purchase decision. In particular,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::99c7c551904313444d83d1feae0dc187
https://research.rug.nl/en/publications/fc6fdc38-dea4-45ea-9636-75ea0a878196
https://research.rug.nl/en/publications/fc6fdc38-dea4-45ea-9636-75ea0a878196
Publikováno v:
Handbook of Market Research ISBN: 9783319055428
Handbook of Market Research
Handbook of Market Research
The analysis of panel data is now part of the standard repertoire of marketers and marketing researchers. Compared to the analysis of cross-sectional data, panel data allow marketers to alleviate endogeneity concerns when linking an independent varia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3e59dc37f69326a49740ffaf1da4322e
https://doi.org/10.1007/978-3-319-05542-8_19-1
https://doi.org/10.1007/978-3-319-05542-8_19-1