Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Volkan Yakın"'
Publikováno v:
Online Academic Journal of Information Technology, Vol 10, Iss 39, Pp 87-117 (2020)
Teknolojinin gelişimi diğer birçok alanda olduğu gibi pazarlama faaliyetlerinin de gelişimine önemli katkılarda bulunmaktadır. Pazarlama alanında yakın zamana kadar ağırlıklı olarak kullanılan geleneksel iletişim araçları, internet
Externí odkaz:
https://doaj.org/article/1a47e94acdba4f3494f4d8614d0eef3f
Autor:
Volkan Yakın, Hüseyin Güven, Sofia David, Esra Güven, Nicoleta Bărbuță-Mișu, Emine Türkan Ayvaz Güven, Florina Oana Virlanuta
Publikováno v:
Sustainability; Volume 15; Issue 6; Pages: 4718
Consumers tend to exhibit e-WOM behavior or retention behavior or communicate with official channels rather than the brand, which can damage the brand in cases where the channels through which customers are expected to reach the brand for their compl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3eafb7d230266f1b006e3d2e25d1bb24
https://doi.org/10.3390/su15064718
https://doi.org/10.3390/su15064718
Publikováno v:
Yönetim ve Ekonomi, Vol 21, Iss 1, Pp 345-355 (2014)
This study adopting a semiotic analysis aims to identify how personality archetypes have been used in commercials to create brand personalities. With this aim, the study first conceptualizes what these personality archetypes are and then analyses ten
Externí odkaz:
https://doaj.org/article/56d7556f58b94f2388e398879541c91a
Publikováno v:
Yönetim ve Ekonomi, Vol 15, Iss 1, Pp 163-179 (2008)
Stress can be defined as a person's emotional and physical responding to any physical or psychological stimulus in order to accommodate him/herself to circumstances. Job satisfaction on the other hand is the factor that determines the pleasure of emp
Externí odkaz:
https://doaj.org/article/ec0d56da6c04469998adad8ff4b93eaa