Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Vliv televizní reklamy"'
Autor:
JÍROVÁ, Elizabeth
The thesis is specialized on issue of influence of not only TV advertising on adult consumers, especially from the point of view of psychology. At first, in the theoretical part, besides the important characteristics of advertising and marketing comm
Externí odkaz:
http://www.nusl.cz/ntk/nusl-381422
Autor:
TOPINKOVÁ, Lenka
The present master?s thesis focuses on researching the influence TV commercials have on pupils of all age groups in elementary and middle schools and concerns itself with the pupils? TV watching habits. In the area of media it explores the question o
Externí odkaz:
http://www.nusl.cz/ntk/nusl-80509