Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Vlastelica-Bakić Tamara"'
Publikováno v:
Industrija, Vol 44, Iss 3, Pp 41-60 (2016)
Digitalization, networking and information sharing have brought to the paradigm shifts in both business and marketing communication. Extant scholarly and practical studies emphasize the importance of digital communication tools and activities, and ex
Externí odkaz:
https://doaj.org/article/989d7a4ccada4372846c48661eaa2f6e
Publikováno v:
Turističko Poslovanje, Vol 2015, Iss 16, Pp 75-88 (2015)
This paper analyses different film genres and their role as a media communications instrument for the tourist destination promotion strategy. The general objective of the paper is to point to the significance of film for the tourist destination recog
Externí odkaz:
https://doaj.org/article/72d8c46f1c2247e481d3763e1e76bb26
Publikováno v:
Marketing (Beograd. 1991), Vol 43, Iss 3, Pp 191-198 (2012)
In addition to generating economic growth and competitiveness, modern society expects from companies active contribution to sustainable development of economy and society, as well as preservation of the environment. Corporate social responsibility as
Externí odkaz:
https://doaj.org/article/1864879762af410a8fa1d916f3e771f2
Publikováno v:
Key Initiatives in Corporate Social Responsibility; 2016, p201-220, 20p