Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Vlado Sušac"'
Publikováno v:
HORIZONS.A. 20
The paper describes effectiveness of tourism slogans from the perspective of communication strategies and semiotics. In the context of marketing, slogans indicate short phrases that communicate descriptive or persuasive information about the brand. T
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::385195bd2212efe02a129bae5b8896e7
https://doi.org/10.20544/horizons.a.20.1.17.p19
https://doi.org/10.20544/horizons.a.20.1.17.p19
Autor:
Vlado Sušac, Ivana Lozo
Publikováno v:
Liburna : međunarodni znanstveni časopis za kulturu, turizam i komuniciranje
Volume 3
Issue 1
Volume 3
Issue 1
We are used to perceive the unmarked forms as primary and dominant ones due to their generality and bigger presence within a corpus. That is why we understand them as natural and neutral, while the marked forms are present within a concrete and speci
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f8693db06478fe82fc865a871f656ad7
https://hrcak.srce.hr/145028
https://hrcak.srce.hr/145028
Autor:
Vlado Sušac
Publikováno v:
Acta turistica
Volume 25
Issue 2
Volume 25
Issue 2
Konceptualno preslikavanje je izraz koji prvenstveno proizlazi iz tradicije kognitivne lingvistike, uglavnom razvijene u posljednjim desetljećima proteklog stoljeća kad se na metaforu prestalo gledati kao na puko retoričko i stilističko sredstvo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______951::aa4ef889aafe7a66f094c56da38eb4b3
https://hrcak.srce.hr/file/183125
https://hrcak.srce.hr/file/183125
Autor:
Čerina, Josip
Minski problem u Republici Hrvatskoj je kriza fizičke naravi koja zahtjeva komuniciranje prema različitim javnostima. Posebno ovo dolazi do izražaja prema sudionicima turističkog prometa zbog posljedica koje mogu nastupiti ukoliko bi turisti bili
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::b368fe56c52e2f69e712c1d5044bc15f
https://www.bib.irb.hr/416333
https://www.bib.irb.hr/416333
Autor:
Zgrabljić Rotar, Nada
U radu su predstavljeni rezultati empirijskog istraživanja provedenom u gradovima Zadru, Šibeniku i Splitu na temu – uloga medija u turizmu. Istraživanje je potvrdilo opću hipotezu da su mediji važni za uspjeh turizma, jer su važan izvor info
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1503f113b0a65ac409f21031aeb4da7c
https://www.bib.irb.hr/416639
https://www.bib.irb.hr/416639