Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Vjollca Hysi Panajoti"'
Publikováno v:
EIRP Proceedings, Vol 10, Iss 1, Pp 625-630 (2015)
This paper aims at studying the development of film advertising in the 1930’s Albanian press. Through advertising we struggle to read a piece of the Albanian monarchy’s history. Considering advertising as a historical source tends to reflect th
Externí odkaz:
https://doaj.org/article/bb2cac55c109463b97ea3bde273731d2
Publikováno v:
Academic Journal of Interdisciplinary Studies. 6:45-52
The Development of Information and Communication Technologies (ICTs) has recently been changing almost every aspect of society and economy. Within the new technologies, Internet with has impacted the interactivity between people and the variety of pr
Publikováno v:
China-USA Business Review. 17
Publikováno v:
Romanian Economic and Business Review. 10(2):29-38
The purpose of this paper is to identify the key elements that affect the behavior of the electorate's political marketing in Albania. By factorial analysis it is proven that voters are more influenced by political product, political advertising, pub
Publikováno v:
Romanian Economic and Business Review. 9(2):137-149
Managers today are aware of the fact that the brand name has become an important asset for the company and is required for their focus on creating brand equity. A strong brand is one that possesses high brand equity . What is evident in all studies i
Publikováno v:
European Scientific Journal, ESJ. 14:106
Brands offer advantages for consumers and companies and companies are spending a lot in creating and managing their brands. Brand equity and its dimensions have received a great attention from academics. The purpose of this paper is to test the propo