Zobrazeno 1 - 10
of 105
pro vyhledávání: '"Vivian C. Sheer"'
Autor:
Michael B. Hinner
Publikováno v:
The Interface of Business and Culture
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ad24df70bb2365fe7616c7f16b5b02ac
https://doi.org/10.3726/978-3-653-01447-1/7
https://doi.org/10.3726/978-3-653-01447-1/7
Autor:
Vivian C. Sheer
Publikováno v:
Health Communication. 38:310-325
This synthesis review examined 189 qualified studies on norms and smoking in terms of conceptual frameworks, types of social norms, research designs, dependent variables, independent variables and covariates, and findings related to norms. Results sh
Autor:
Vivian C. Sheer
Publikováno v:
The International Encyclopedia of Media Psychology
Publikováno v:
Journal of Asian Pacific Communication. 28:20-40
Mainstream ethical leadership studies largely adoptBrown, Trevino, and Harrison’s (2005)conceptualization and operationalization. Ethical leadership has been found to predict positive individual and organizational outcomes. An examination of the ma
Publikováno v:
Chinese Journal of Communication. 11:400-418
Although cartoons are widely used in health communication, their effectiveness has seldom been tested. In this study, the effects of four humor–threat antismoking cartoon posters are evaluated in a sample of 12- to 15-year-olds (n = 183) in Hong Ko
Autor:
Vivian C. Sheer
Publikováno v:
The International Encyclopedia of Organizational Communication
Publikováno v:
Drugs: Education, Prevention and Policy. 25:483-490
Aims: Cigarette passing and sharing contribute to early smoking onset among Chinese male youth. Refusal efficacy, considered pivotal in smoking prevention, has not been addressed in published resea...
Autor:
Vivian C. Sheer, Chang Mao
Publikováno v:
Health Communication. 33:392-400
To collect in-depth information regarding cigarette initiation interactions in the early smoking experimentation among male youth in China, twenty focus groups with male teenagers (N = 165) were conducted. Focus group discussions indicated a high pre
Publikováno v:
Journal of Advertising. 44:105-113
This meta-analysis assessed the persuasive effects of narratives in health communication. A search of the literature identified 25 studies (N = 9,330) that examined the effects of narratives on persuasion as measured by changes in attitudes, intentio
Autor:
Glaser, Matthias1 (AUTHOR) matthias.glaser@univie.ac.at, Reisinger, Heribert1 (AUTHOR), Florack, Arnd1 (AUTHOR)
Publikováno v:
Journal of Advertising. Aug/Sep2024, Vol. 53 Issue 4, p568-587. 20p.