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pro vyhledávání: '"Vivek Anand Singh"'
Autor:
Vipin Jain, Puneet Sethi, Garima Rawat, Vivek Anand Singh, Avinash Raj Kumar, Chanchal Chawla, Bijender Bansal
Publikováno v:
Handbook of Research on Data-Driven Mathematical Modeling in Smart Cities ISBN: 9781668464083
There are two methods for cities to become “smart cities” in the Netherlands: one puts commercial models ahead of information architecture, while the other goes in the other direction. With regard to service improvement, resource allocations, and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc16bfe7c1f78ba7fb8df89ec9c7a8d9
https://doi.org/10.4018/978-1-6684-6408-3.ch012
https://doi.org/10.4018/978-1-6684-6408-3.ch012
Publikováno v:
JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION. 14:145-158
Digital media marketing and celebrity endorsement have a significant impact on consumer purchase intent. The digital media marketing tools give marketers a competitive advantage in influencing customers and driving purchase intent toward their offeri