Zobrazeno 1 - 10
of 46
pro vyhledávání: '"Vitor Koki Da Costa Nogami"'
Publikováno v:
Innovation & Management Review, Vol 18, Iss 1, Pp 2-16 (2021)
Purpose – The purpose of this paper is to explore the different concepts of innovation in the subsistence marketplace from top-down and bottom-up approaches. This study analyzes the literature on the theme and identified research gaps by constructi
Externí odkaz:
https://doaj.org/article/51e79c9ac47a4a6382e2c2f101d74eed
Autor:
Vitor Koki da Costa Nogami, Olga Maria Coutinho Pépece, Juliana Medeiros, Andres Rodriguez Veloso
Publikováno v:
RACE: Revista de Administração, Contabilidade e Economia, Vol 19, Iss 3, Pp 419-440 (2020)
The paper goal is to analyze how the shopping cart strategy can influence the family’s buying process when they are with children in supermarket. The literature review addresses both the evolution of supermarket retailing and children's influence o
Externí odkaz:
https://doaj.org/article/96d5ac1b91aa42428082e6366d31b4e9
Autor:
Vitor Koki da Costa Nogami
Publikováno v:
Suma de Negocios, Vol 10, Iss 21, Pp 9-16 (2019)
Since an evolutionary perspective from the conceptual point of view, this article aims analyze three concepts in the area of Innovation, Technology and Entrepreneurship. Firstly, creative destruction, whose purpose is to explain the emergence of new
Externí odkaz:
https://doaj.org/article/d68a45864cbe478d95c354ffa9bf8993
Publikováno v:
RAC: Revista de Administração Contemporânea, Vol 22, Iss 5, Pp 726-744 (2018)
Pesquisas sobre a inovação e o mercado de baixa renda têm focado eminentemente no desenvolvimento de produtos e gestão de marketing, assumindo uma postura top-down das empresas para os consumidores. Do ponto de vista do indivíduo, tem sido dada
Externí odkaz:
https://doaj.org/article/40681b208b954850a1ba39d24ec296ac
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 20, Iss 1, Pp 127-149 (2018)
Purpose – Investigate the concept and the adoption of innovation in the low-income market. Design/methodology/approach – Four different studies were conducted. First, a Delphi study with 126 Marketing and Innovation professors from graduate pro
Externí odkaz:
https://doaj.org/article/19ecb4e81ed7466184f3ed3088c3e28c
Publikováno v:
Consumer Behavior Review, Vol 1, Iss 1, Pp 38-44 (2017)
Although many studies investigate if consumers punish or reward un/ethical products, there were not find researches specific on consumer behavior towards ethical and corrupt companies, so it is an important gap, which we intend to cover. The purpose
Externí odkaz:
https://doaj.org/article/e2178ad55f814a0c9dbdab2dbcb7b66b
Publikováno v:
BBR: Brazilian Business Review, Vol 13, Iss 4, Pp 24-48 (2016)
This paper aims to analyze the attitude of soccer fans after the outcome of matches under the influence of a pitchman (celebrities and idols), involvement and fanaticism. The literature was supported by the concepts of happiness and attitude applied
Externí odkaz:
https://doaj.org/article/a82c3876ab25462e922a6a3e97ebcf9d
Autor:
Vitor Koki da Costa Nogami
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 57, Iss 5 (2017)
MEASUREMENT ERROR AND RESEARCH DESIGN Madhu Viswanathan. Thousand Oaks, USA: Sage Publications, 2005, 434 p.
Externí odkaz:
https://doaj.org/article/1afd6be6f95e4000bea472ba393c5bdb
Innovation Intensity and Adoption at the Base of the Pyramid Market: A Study of Household Appliances
Autor:
Vitor Koki da Costa Nogami, Danielle Daffre Carvalho, Geraldo Luciano Toledo, Andres Rodriguez Veloso, Maria Aparecida Gouvêa
Publikováno v:
Future Studies Research Journal: Trends and Strategies, Vol 7, Iss 1 (2015)
The paper analyzes the innovation intensity and adoption characteristics at the base of the pyramid market. The innovation intensity is configured as radical and incremental, while the innovation adoption is configured as early and tardy. As an empir
Externí odkaz:
https://doaj.org/article/1117948932e14600a76ef3b4a5c21492
Publikováno v:
Regepe Entrepreneurship and Small Business Journal, Vol 3, Iss 3 (2015)
O presente artigo tem o objetivo de investigar a evolução da atividade empreendedora no Brasil, com base nos relatórios do Global Intrapreneurship Monitor (GEM), no período de 2000 a 2013. A revisão da literatura está fundamentada na relação
Externí odkaz:
https://doaj.org/article/4868fa1bd1fc49c8a5a91fff4b598679