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pro vyhledávání: '"Vithala Rao"'
Autor:
Moshe Ben-Akiva, Daniel McFadden, Tommy Gärling, Dinesh Gopinath, Joan Walker, Denis Bolduc, Axel Börsch-Supan, Philippe Delquié, Oleg Larichev, Taka Morikawa, Amalia Polydoropoulou, Vithala Rao
Publikováno v:
Marketing Letters. 10:187-203
We review the case against the standard model of rational behavior and discuss the consequences of various ‘anomalies’ of preference elicitation. A general theoretical framework that attempts to disentangle the various psychological elements in t