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pro vyhledávání: '"Vithala Rao"'
Akademický článek
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Autor:
Gerald M. Funk, Chaim M. Ehrman
Publikováno v:
Journal of Direct Marketing. 11:8-13
In their paper “Selecting, Evaluating, and Updating Prospects in Direct Mail Marketing,” Journal of Direct Marketing, Volume 9, Number 2, 1995, Vithala Rao and Joel Steckel introduced a probability modeling tool as an aid to certain direct market
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5c4af90c735bbbc0d4038619b1f2896c
https://doi.org/10.1002/(sici)1522-7138(199722)11:3<8::aid-dir3>3.3.co
https://doi.org/10.1002/(sici)1522-7138(199722)11:3<8::aid-dir3>3.3.co
Autor:
Ehrman, Chaim M., Funk, Gerald M.
Publikováno v:
Journal of Interactive Marketing (Formerly Journal of Direct Marketing); Summer 1997, Vol. 11 Issue: 3 p8-13, 6p
Autor:
Ehrman, Chaim M., Funk, Gerald M.
Publikováno v:
Journal of Direct Marketing (now called Journal of Interactive Marketing); January 1997, Vol. 11 Issue: 3 p8-13, 6p
Autor:
Moshe Ben-Akiva, Daniel McFadden, Tommy Gärling, Dinesh Gopinath, Joan Walker, Denis Bolduc, Axel Börsch-Supan, Philippe Delquié, Oleg Larichev, Taka Morikawa, Amalia Polydoropoulou, Vithala Rao
Publikováno v:
Marketing Letters. 10:187-203
We review the case against the standard model of rational behavior and discuss the consequences of various ‘anomalies’ of preference elicitation. A general theoretical framework that attempts to disentangle the various psychological elements in t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6236c13bd3135ff34ae4fc27f76a309a
https://doi.org/10.1023/a:1008046730291
https://doi.org/10.1023/a:1008046730291
Publikováno v:
Journal of Marketing. Jul2023, Vol. 87 Issue 4, p618-635. 18p. 4 Diagrams, 6 Charts.
Publikováno v:
In Journal of Business Research March 2022 142:844-857
Autor:
Monnier, Arnaud (AUTHOR) apm237@cornell.edu, Thomas, Manoj (AUTHOR)
Publikováno v:
Journal of Consumer Research. Dec2022, Vol. 49 Issue 4, p574-594. 21p. 3 Charts, 3 Graphs.
Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach.
Autor:
Park, Junghyun (AUTHOR), Kim, Minki (AUTHOR) minki.kim@kaist.ac.kr, Chintagunta, Pradeep K (AUTHOR)
Publikováno v:
Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p202-228. 27p. 2 Color Photographs, 6 Diagrams, 11 Charts.