Zobrazeno 1 - 1
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pro vyhledávání: '"Vitaly I. Cherenkov"'
Publikováno v:
Vestnik of Saint Petersburg University. Management. 19:203-226
The article presents some brand imitation issues considering the specific features of the contemporary postmodern economy where tangible items (products) are factually replaced with their simulacra (brands). The contradiction between the “spirit an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e3e7c0bbcf2cdccec83139cf25bf88df
https://doi.org/10.21638/11701/spbu08.2020.204
https://doi.org/10.21638/11701/spbu08.2020.204
