Zobrazeno 1 - 10
of 164
pro vyhledávání: '"Viswanathan, Madhu"'
Publikováno v:
The Vulnerable Consumer
Autor:
Ferdous, Ahmed Shahriar, Akareem, Husain Salilul, Viswanathan, Madhu, Hollebeek, Linda D., Ringer, Allison
Publikováno v:
In Industrial Marketing Management May 2024 119:147-161
Akademický článek
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Autor:
Viswanathan, Madhu1 (AUTHOR) marketplaceliteracy@gmail.com, Sreekumar, Arun2 (AUTHOR), Sridharan, Srinivas3 (AUTHOR), Sinha, Gaurav R.4 (AUTHOR)
Publikováno v:
Journal of the Academy of Marketing Science. Oct2024, Vol. 52 Issue 5, p1279-1300. 22p.
Autor:
Viswanathan, Madhu
This book is designed for two primary audiences – those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies o
Publikováno v:
AMA Marketing & Public Policy Academic Conference Proceedings. 2024, Vol. 34, p77-79. 3p.
Autor:
Viswanathan, Madhu (AUTHOR) madhu_viswanathan@isb.edu, Mukherji, Prokriti (AUTHOR), Narasimhan, Om (AUTHOR), Chandy, Rajesh (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p801-826. 26p. 1 Diagram, 15 Charts, 3 Graphs.
Autor:
Rao, Raghunath Singh (AUTHOR) raghunath.rao@mccombs.utexas.edu, Viswanathan, Madhu (AUTHOR), John, George (AUTHOR), Kishore, Sunil (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p686-704. 19p. 7 Charts, 5 Graphs.