Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Vishal Lala"'
Publikováno v:
Journal of the Association for Consumer Research. 6:48-53
Past research indicating that deal-prone consumers are likely to have one or more deal-prone parents has suggested that there may be genetic factors involved in the appeal of retail sales p...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6fc1bdb42be74260ba836aae7ef40528
https://doi.org/10.1086/710244
https://doi.org/10.1086/710244
Publikováno v:
Journal of Business Research. 109:221-235
The current study reveals that a customer-focused approach to choosing celebrity endorsers (based on consumer-endorser identification) is a more useful predictor of endorsement success than a product-focused approach (product-endorser fit) alone. Spe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1d0ca9e863fe57fae5fbdfa90b63d40
https://doi.org/10.1016/j.jbusres.2019.11.048
https://doi.org/10.1016/j.jbusres.2019.11.048
Publikováno v:
Journal of Marketing Analytics. 6:84-94
Marketing analytics (MA) is a relatively new but increasingly prominent field in which data tools are applied to quantify and monitor marketing performance and customer information to optimize investments in marketing programs and maximize customer i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1157120143764e6ad41ffd8cb2b9b13d
https://doi.org/10.1057/s41270-018-0036-8
https://doi.org/10.1057/s41270-018-0036-8
Autor:
Goutam Chakraborty, Vishal Lala
Publikováno v:
Journal of Consumer Marketing. 32:61-70
Purpose – This study aims to explore the effect of amount of effort invested by consumers toward the purchase of a product on the amount they will spend on the product. Authors argue that greater effort on the part of the consumer will lead to an i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e84eca02165f1865def07106a34da06d
https://doi.org/10.1108/jcm-08-2014-1090
https://doi.org/10.1108/jcm-08-2014-1090
Publikováno v:
Journal of Advertising Research. 55:81-94
The advertising industry has devoted substantial managerial focus on digital information and entertainment. Scholarly attention, however, has lagged. The current study examined the effects of perceived interactivity on attitude and intention to use a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ae9a0689855adedc712eafdf2ba01845
https://doi.org/10.2501/jar-55-1-081-094
https://doi.org/10.2501/jar-55-1-081-094
Publikováno v:
Journal of International Consumer Marketing. 26:405-425
This research examines the strength of Arab American ethnic identity as well as the degree of socialization with Arab friends and family, on the consumption of culture-specific products such as Middle Eastern food, dress, and entertainment. An online
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0086d70b728570a8f15907c28a33e59b
https://doi.org/10.1080/08961530.2014.946575
https://doi.org/10.1080/08961530.2014.946575
Publikováno v:
Psychology & Marketing. 31:307-320
Whereas Study 1 relied on adult children’s perception of their parents’ deal proneness, Study 2 involved asking parents to directly report their own deal proneness. A deal-proneness measure was obtained from each member of 83 parent-child dyads.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5b85b862cfb0836e24fd391c1b58ee5
https://doi.org/10.1002/mar.20696
https://doi.org/10.1002/mar.20696
Autor:
Randi Priluck, Vishal Lala
Publikováno v:
Journal of Marketing Education. 33:236-252
This article explores the factors that influence students’ intention to complain following a bad classroom experience using a customer service framework from the marketing literature. An online survey was conducted with 288 participants using the c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aac724a83ee5ecf7daf2fcdea5159265
https://doi.org/10.1177/0273475311420229
https://doi.org/10.1177/0273475311420229
Publikováno v:
Journal of Advertising Education. 15:52-58
Advertising effectiveness has always been difficult to measure due to its complicated impact on the bottom line. The emergence of new channels of communication such as social media, mobile and search has further complicated matters. At the same time,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::03ebc2e80c71aba1f6be6c7f80f4f4d8
https://doi.org/10.1177/109804821101500108
https://doi.org/10.1177/109804821101500108
Autor:
Vishal Lala, Larry Chiagouris
Publikováno v:
Journal of Advertising Research. 49:328-338
Traditional media tools often are criticized for the waste of targeting noncustomers. Although marketing managers are aware of the potential for waste in the use of traditional media, such vehicles continue to dominate media budgets. In this article,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5c6512fc1209b7b9ed9d119b76ed67c
https://doi.org/10.2501/s0021849909090485
https://doi.org/10.2501/s0021849909090485