Výsledky vyhledávání - "Virginia H Balfour"

Likes, comments, action! An examination of the Facebook audience engagement strategies used by strategic impact documentary

Autor: Virginia H Balfour

Publikováno v: Media International Australia. 176:34-51

In the digital age, a new breed of strategic communications campaign has emerged which blurs boundaries between factual media, entertainment, marketing and advocacy. Strategic impact documentaries (SIDs) are social issue campaigns with a documentary

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::334269356e28fb57cff59235776e7ac2
https://doi.org/10.1177/1329878x19897416

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Likes, Comments, Action: The Strengths and Limitations of Strategic Impact Documentary's Facebook Audience Engagement Strategies

Autor: Virginia H Balfour

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::87d1071349de1d1512be4ad82decf6e8
https://doi.org/10.5204/thesis.eprints.133366

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