A quebra do contrato psicológico e a retaliação do turista: Queixa e WOM negativo

Autor: Dias Fontes da Costa, João Pedro, Dias Farinha, Tânia Filipa

Publikováno v: Tourism and Hospitality International Journal ; Vol. 9 No. 1 (2017): September 2017 [17th Edition]; 107-126
Tourism and Hospitality International Journal ; Vol. 9 Núm. 1 (2017): Septiembre 2017 [17ª Edición]; 107-126
Tourism and Hospitality International Journal ; Vol. 9 N.º 1 (2017): Setembro 2017 [17ª Edição]; 107-126

Psychological Contract Breach, based on consumers expectations, promotes potncial Retaliation Behaviors through complaints and negative WOM. Using a touristic circuit from a Public University as context, an empirical study was conducted with an onlin

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=sarcservicod::df636c822373193ea0a8afc0a78e110d
https://revistas.rcaap.pt/thij/article/view/30428