Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Vindaya Senadheera"'
Publikováno v:
Enterprise Information Systems. 11:512-533
There is an increased focus on research involving social media. This research however has failed to catch up with the pace of the technology development and may prove disadvantageous for both practice and theory. The longitudinal study presented in t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ece6781cfdc7960340f61f895cb948e
https://doi.org/10.1080/17517575.2016.1245872
https://doi.org/10.1080/17517575.2016.1245872
Understanding the motives that encourage users to adopt social media to communicate with businesses is very important. This research study was conducted with Australian banks and adds to the development of empirically tested social media adoption mod
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2fbec68358607d14bbe371eb4adf0d99
https://doi.org/10.4018/978-1-5225-0648-5.ch013
https://doi.org/10.4018/978-1-5225-0648-5.ch013
