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Publikováno v:
Journal of Services Marketing. 35:473-486
Purpose The purpose of this paper is to empirically test some of the consumer engagement frameworks that have been previously proposed in marketing literature. Design/methodology/approach Data were gathered via surveys distributed to members of a hea
Autor:
Vincent Jeseo, Juliann Allen
The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where tech
Autor:
Vincent Jeseo, Juliann Allen
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consu
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Prior research has shown that attributional judgments about the cause of a service failure are linked to post-consumption activities and intentions (Richins 1983). Specifically, these judgments are related to opinions about redress. Consumers feel mo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5eca4d50a56af98825d70f144cf6f84c
https://doi.org/10.1007/978-3-030-39165-2_90
https://doi.org/10.1007/978-3-030-39165-2_90