Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Vincent Chi Wong"'
Publikováno v:
Journal of Marketing. 84:137-153
Marketing communications often describe a reduction in a product’s negative attributes (e.g., “our mineral water now uses 34% less plastic”). This claim may be interpreted as a trend of improving relative to previous state. However, such a clai
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98336ca36524e4152b58f577b0a7b2f2
https://doi.org/10.1177/0022242920920859
https://doi.org/10.1177/0022242920920859
Publikováno v:
Journal of Marketing Research. 57:565-581
Previous research on the effects of celebrity endorsement has focused on the transfer of positive properties (likeableness, credibility, symbolic meanings, etc.) from the endorser to the product. Taking a different perspective, this study suggests th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9569e63df62f38c724b0e3c527d002ed
https://doi.org/10.1177/0022243720910453
https://doi.org/10.1177/0022243720910453
Representatives of Asian and Western countries often differ in terms of both their social orientation (e.g., collectivism vs. individualism) and their thinking style (holistic vs. analytic). The disposition to think of oneself in relation to others o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b336232901882a4b91d9e3274a118df1
https://ueaeprints.uea.ac.uk/id/eprint/81105/
https://ueaeprints.uea.ac.uk/id/eprint/81105/
Publikováno v:
Journal of Consumer Research.
The present research proposes a new perspective to investigate the effect of product anthropomorphism on consumers’ comparative judgment strategy in comparing two anthropomorphized (vs. two nonanthropomorphized) product options in a consideration s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::755982d17ca6cb5d770f5a3b420d5a2a
https://doi.org/10.1093/jcr/ucz028
https://doi.org/10.1093/jcr/ucz028
Autor:
Robert S. Wyer, Vincent Chi Wong
Publikováno v:
Journal of Personality and Social Psychology. 111:17-33
Individuals' psychological distance from the stimuli they encounter in daily life can influence the abstractness or generality of the mental representations they form of these stimuli. However, these representations can also depend on the perspective
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5bc60ba9510ac252166d54952898899d
https://doi.org/10.1037/pspa0000048
https://doi.org/10.1037/pspa0000048
Autor:
Huang, Feifei (AUTHOR) feifei.huang@polyu.edu.hk, Wong, Vincent Chi (AUTHOR)
Publikováno v:
Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p104-113. 10p.
Autor:
Puzakova, Marina1 (AUTHOR), Kwak, Hyokjin2 (AUTHOR)
Publikováno v:
Journal of Advertising. Jan-Mar2023, Vol. 52 Issue 1, p94-114. 21p. 4 Color Photographs, 2 Diagrams, 1 Graph.
Autor:
Wong, Vincent Chi1 (AUTHOR) vc.wong@cityu.edu.hk, Fock, Henry2 (AUTHOR) hfock@hkbu.edu.hk, Ho, Candy K.Y.2 (AUTHOR) candyho@hkbu.edu.hk
Publikováno v:
Journal of Marketing Research (JMR). Jun2020, Vol. 57 Issue 3, p565-581. 17p. 1 Chart.
Autor:
Wong, Vincent Chi1 (AUTHOR) vc.wong@cityu.edu.hk, Su, Lei2 (AUTHOR) lsu@hkbu.edu.hk, Lam, Howard Pong-Yuen3 (AUTHOR) pongyuenlam@gmail.com
Publikováno v:
Journal of Marketing. Sep2020, Vol. 84 Issue 5, p137-153. 17p. 2 Charts.