Zobrazeno 1 - 10
of 111
pro vyhledávání: '"Vincent‐Wayne Mitchell"'
Publikováno v:
Event Management. 27:107-125
Studies looking at how millions of people attending exhibition events evaluate these events have identified many event characteristics. Using Means–End Chain Theory we categorize them into an overarching inputs–processes–outputs–outcomes mode
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1f000d9fc8b699c75673449226029467
https://doi.org/10.3727/152599522x16419948695044
https://doi.org/10.3727/152599522x16419948695044
Publikováno v:
British Food Journal, 2015, Vol. 117, Issue 8, pp. 2200-2211.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BFJ-01-2015-0015
Publikováno v:
Journal of Knowledge Management. 25:1-33
PurposeA major part of knowledge management for knowledge-intensive firms such as professional service firms is the increasing focus on thought leadership. Despite being a well-known term, it is poorly defined and analysed in the academic and practit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::889c79967e39eaa7ec40440a8cab6b33
https://doi.org/10.1108/jkm-06-2020-0431
https://doi.org/10.1108/jkm-06-2020-0431
Publikováno v:
Mitchell, V-W, Harvey, W S & Wood, G 2021, ' Where does all the ‘know how’ go? The role of tacit knowledge in research impact ', Higher Education Research & Development . https://doi.org/10.1080/07294360.2021.1937066
Higher Education Institutions are increasingly called upon to demonstrate their real world impact, which, in many instances, remains elusive. We believe this is partly due to the under-counting and...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::69616160253d71a1b88d5d6e91cb7ab9
https://research-information.bris.ac.uk/en/publications/985e559f-89b2-4736-bb51-712f7356d860
https://research-information.bris.ac.uk/en/publications/985e559f-89b2-4736-bb51-712f7356d860
Autor:
Vincent‐Wayne Mitchell, Amar Lodhia
Publikováno v:
International Journal of Retail & Distribution Management. 45:349-365
Purpose With retailers selling products to and even opening stores for metrosexuals, they are now well recognised in many western countries; however, market sizing, measurement and understanding their psychology remain understudied. The purpose of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fde3f8c8a5515d0048a5ec8b18d907eb
https://doi.org/10.1108/ijrdm-05-2016-0080
https://doi.org/10.1108/ijrdm-05-2016-0080
Publikováno v:
Journal of Retailing and Consumer Services. 60:102445
Retailer brand collaborations are an underexploited way for retailers to expand product lines and target new segments relatively quickly and cheaply, yet little work has explored the area and the influence of important factors in the image inheritanc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::30fccadc071847f01e7fd370e63c8618
https://doi.org/10.1016/j.jretconser.2021.102445
https://doi.org/10.1016/j.jretconser.2021.102445
Autor:
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows student
Publikováno v:
Industrial Marketing Management. 52:100-108
Despite an increasing variety of technological means enabling business people to exchange information without ever meeting in person, the events industry continues to grow. To help to understand why this is, a study was conducted based on 35 in-depth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c88f48f40abd38c8184ef2766198065d
https://doi.org/10.1016/j.indmarman.2015.05.014
https://doi.org/10.1016/j.indmarman.2015.05.014
Publikováno v:
Psychological Ownership and Consumer Behavior ISBN: 9783319771571
In the age of information, everything becomes mined for the nuggets giving rise to it—data. Yet, to whom these new treasures do and should belong to is still being hotly debated. With individuals often acting as the source of the ore and businesses
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d5e842fbe95745fbffde87ca1cc056d
https://doi.org/10.1007/978-3-319-77158-8_6
https://doi.org/10.1007/978-3-319-77158-8_6
Autor:
Hazel H. Huang, Vincent‐Wayne Mitchell
Publikováno v:
Psychology & Marketing. 31:38-47
Brand relationships have traditionally been theorized as simulating interpersonal relationships, which are reflected in self-identity or self-expansion theory. However, such a perspective often ignores or overlooks conceptual differences between true
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b87aef98116fac0e438db8fd83bf9d68
https://doi.org/10.1002/mar.20673
https://doi.org/10.1002/mar.20673