Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Viktor Vojtko"'
Publikováno v:
Global Business and Finance Review, Vol 24, Iss 1, Pp 14-26 (2019)
This paper deals with a source market size estimation tool that is based on a combination of geomarketing information and consumer spending datasets. We have decided to apply a proposed estimation method on three consumption expenditure groups that a
Externí odkaz:
https://doaj.org/article/1b5e530219684fedbbbdf75a62406e00
Publikováno v:
Global Business and Finance Review, Vol 23, Iss 1, Pp 1-14 (2018)
High level of satisfaction of tourists is one of the most common goals of sustainable tourism destinations. The general assumption is that higher level of tourists satisfaction leads to a higher tourists loyalty to destinations. This research looks o
Externí odkaz:
https://doaj.org/article/c25e5b18445c4bbf92b001ffad527e45
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 66, Iss 6, Pp 1441-1449 (2018)
Marketing theory provides a lot of tools and methods for planning and analysis, but their practical use typically requires data that are not easily available, especially for small and medium enterprises (SMEs) operating on smaller local markets. In t
Externí odkaz:
https://doaj.org/article/2cd6fa3e4c134afa9472cc03bd518b10
Autor:
Petr Štumpf, Viktor Vojtko
Publikováno v:
Trendy v podnikání, Vol 6, Iss 4, Pp 43-61 (2017)
The aim of this paper was to propose a system model that will lead to an efficient participation of a destination management organization (DMO) on the management of a tourism destination and will help to reach a consensus among stakeholders. It means
Externí odkaz:
https://doaj.org/article/275749925e5d4de480947a4e4774bec6
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 65, Iss 6, Pp 1979-1985 (2017)
The aim of this paper is to draw some conclusions from a long‑term project inspired by the so‑called Mock trials experienced in the USA and applied into the Czech system of law education of students at the Faculty of Economics of the University o
Externí odkaz:
https://doaj.org/article/0724805c1eec498e9916958faf767b21
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 64, Iss 6, Pp 1951-1959 (2016)
The main aim of this paper is to quantify students’ learning outcomes from a pilot project inspired by Mock trials developed in the USA and applied into the Czech system of law education of students of business disciplines. The pilot project involv
Externí odkaz:
https://doaj.org/article/a5516bdc499740ab9cbfd79fdf2e220d
Autor:
Viktor Vojtko
Publikováno v:
Acta Informatica Pragensia, Vol 3, Iss 2, Pp 204-218 (2014)
The main goal of this study is to answer a question whether the just noticeable difference (JND) related marketing practices could survive in the world with social media and as a part of online marketing. Although the findings are limited, they sugge
Externí odkaz:
https://doaj.org/article/c2ac4f8929fc4b0aa081b13db4294450
Publikováno v:
Current Issues in Tourism. :1-15
Publikováno v:
European Countryside. 14:346-362
Satisfaction of visitors in tourism destinations is one of the most discussed topics in destination management and marketing. Many destinations report high satisfaction of their visitors. The objective of this study is to analyze overall satisfaction
Publikováno v:
Current Issues in Tourism. 25:2404-2421
Destination satisfaction is influenced by endogenous, as well as exogenous factors, that are beyond the destination managers’ control. This study compares overall satisfaction in eleven tourism are...