Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Vijay eViswanathan"'
Autor:
Hans C Breiter, Vijay eViswanathan, Sang eLee, Jodi M Gilman, Byoung Woo Kim, Nick eLee, Laura eChamberlain, Kalyan eRaman, Myung Joo Lee, Jake eKuster, Sherri Lynn Livengood, Daniel Benjamin Stern, Bobby eCalder, Frank J Mulhern, Anne eBlood
Publikováno v:
Frontiers in Human Neuroscience, Vol 9 (2015)
Loss aversion (LA), the idea that negative valuations have a higher psychological impact than positive ones, is considered an important variable in consumer research. The literature on aging and behavior suggests older individuals may show more LA, a
Externí odkaz:
https://doaj.org/article/048eeef418354f85ad5f09f15a1f248d
Autor:
Hans C. Breiter, Martin eBlock, Anne J. Blood, Bobby eCalder, Laura eChamberlain, Nick eLee, Sherri eLivengood, Frank J. Mulhern, Kalyan eRaman, Don eSchultz, Daniel B. Stern, Vijay eViswanathan, Fengqing (Zoe) eZhang
Publikováno v:
Frontiers in Human Neuroscience, Vol 8 (2015)
Multiple transformative forces target marketing, many of which derive from new technologies that allow us to sample thinking in real time (i.e., brain imaging), or to look at large aggregations of decisions (i.e., big data). There has been an inclina
Externí odkaz:
https://doaj.org/article/739ea4a466404df0a646da3d4cc755e4