Zobrazeno 1 - 10
of 47
pro vyhledávání: '"Vignola, Marina"'
Publikováno v:
In Journal of Business Research November 2017 80:277-287
Publikováno v:
Micro & Macro Marketing. (2):217-238
The paper analyses the effect of Country Related Product Image (Crpi) and country product familiarity (Cpf) on retail buying behaviour. Despite the relevance and richness of the country-of-origin (Coo) research, this body of literature is mainly base
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::d73e5c56c8959e84e760c84cb23b21e8
https://www.rivisteweb.it/doi/10.1431/80827
https://www.rivisteweb.it/doi/10.1431/80827
Publikováno v:
Università del Salento-IRIS
The international marketing literature shows different models which give interesting but partial contributions to the problem of International Market Selection. In this study, a new model is proposed to evaluate the attractiveness and the accessibili
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::94c8c239f41909a50057e99e2ea4d487
https://hdl.handle.net/11587/339425
https://hdl.handle.net/11587/339425
