APLICABILIDAD DAS TÉCNICAS DE NEUROMARKETING EMPRESAS DE GRANDE PORTE DA SERRA GAÚCHA

Autor: Vieira, Elisiane Verlindo, dos Reis, Zaida Cristiane, Matte, Juliana, Miri, Daniel Hank, Chais, Cassiane, Ganzer, Paula Patricia, Olea, Pelayo Munhoz

Publikováno v: Revista Eletrônica de Estratégia & Negócios; v. 13 n. 1 (2020); 3-26
Revista Eletrônica de Estratégia e Negócios
Universidade do Sul de SC (UNISUL)
instacron:UNISUL

The purpose of this article is to identify the characteristics and applicability of neuromarketing in large companies in the Serra Gaúcha region. The methodology used has a quantitative approach, and the data collection took place through a survey s

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::abbc42a5f3994d77ee2e6c235d01a666
https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/7085